Digital advertising, also referred to as online advertising, is the advertising of brands to hook up with potential clients through the use of the internet and other types of digital conversation.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is huge and endlessly expanding, driven by the growth of the internet, mobile technologies, and data analytics. Through Digital Marketing we can cover all online activities like promote products, brands and services.
CHANNELS OF DIGITAL MARKETING
Digital marketing depends on various channels to connect and engage target audiences. Each channel has its own strengths, and businesses often use a mix of these to create an effective digital marketing strategy.
Here are the channels:
1.SEARCH ENGINE OPTIMIZATION(SEO):
Search engine optimization is the process of optimizing your website and its content to rank higher on search engine results pages (SERPs). It is completely done by organic process.
2.Search Engine Marketing (PPC click ads, Google Ads):
Search Engine Marketing is the process of ranking website on Google through inorganic method. There are different strategies to rank website on google.
3. Social Media Marketing and Social Media Optimization:
Social media optimization (SMO) is a digital marketing strategy that uses social media to increase a company’s online presence and awareness.
1.Increasing the awareness.
2.Connecting with customers.
3.Improving SEO.
4.Managing Online Reputation
Social Media Marketing is a part of Digital Marketing where we can use social Media platforms used as a marketing tools like: Facebook, Instagram, Twitter( x), LinkedIn. This is completely paid process. We can connect audience to our brand, Increase the sales, and Drive the traffic.
The channels of advanced advertising offer different ways for organizations to draw in with their main interest groups. By utilizing these channels really, organizations can help brand mindfulness, create leads, and drive changes. Achievement regularly comes from utilizing a balanced blend of these channels, customized to the particular necessities and inclinations of the crowd.